Blog on Off page optimization
Off-page Optimization is nothing but improving upon the rank
of your website in SERPs by getting quality backlinks from good authority
sites.
The various strategies for doing off-page optimization are
as follows:-
Directory Submission
Search Engine Submission
Blog Submission
Article Submission
Social Bookmarking
Free classifieds
Video Submission
Press Release Submission
Image Sharing
PPT /PDF sharing
Directory
Submission
Directory submission involve submission of the url of the
website (home page) plus the website description so that it becomes visible to
the great number of visitors who would be browsing these directories for
getting details regarding the respective services offered by your website.
Your website url and its description would be categorically
arranged below various heads.
Directory submissions have various features in listings:-
Free submission-There are no charges for review and
submission of the site.
Reciprocal link-a link back to the directory has to be added
somewhere on the submitted website for the website to get listed in the
directory.
No Reciprocal link-there is no need to add a link back to
the directory on the submitted website for the website to get listed in the
directory.
Paid submission-A one time or recurring fee is paid for
reviewing the submitted website.
No-follow-A no-follow attribute is added to the website link
so that the link does not get any weightage by the search engines.
Featured listing-the link of the website is given a premium
position in the category.Sometimes called sponsored listing.
Search
engine submissions
Search Engine Submission would involve submitting the link
of our websites to various search engines like google,yahoo,bing,baidu for
promotion of our website.These search engines use crawlers,bots,spiders to find
updated content on the web.
Blog
submission
It is one of the off page activities wherein we create a
blog and upload it to blog submission
websites.
These blogs embed links to our website with appropriate
anchor text.
Article
submission
It is also a off page activity wherein unique articles are
created and submitted to the article directories.These articles embed links to
our website with relevant anchor text(appropriate keywords are used).Popular
article directories are good authority sites.
Social
Bookmarking
In social bookmarking,user saves links to webpages they want
to remember and share.These bookmarks can be public,or they can be shared
privately within a certain group or a specific network.
Free
classified sites
It is used for bookmarking websites free of cost for
business purpose.
Image
Sharing
If you have used any photos in your website,then you can
share them on major image sharing sites like picasa,flickr,photobucket
etc.People will be able to comment on these photos,hopefully following a link
back to your website.
Video
Sharing
Just like image sharing,you can also share videos on major
sites like Youtube,Vimeo etc. allowing people to reach your website in other
ways.
PPT/PDF
sharing
You can share ppts/pdfs containing details of the respective
services offered by your websites with appropriate keywords targeted.
Press
release submission
A press release submission is written or recorded
communication directed at the news media for announcing something newsworthy.
If you want to do off-page optimization then do approach Brainitec Software-web development digital
marketing company in Pune by clicking on the link http://brainitec.com/contact .
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