Blog on Off page optimization


Off-page Optimization is nothing but improving upon the rank of your website in SERPs by getting quality backlinks from good authority sites.

The various strategies for doing off-page optimization are as follows:-
Directory Submission
Search Engine Submission
Blog Submission
Article Submission
Social Bookmarking
Free classifieds
Video Submission
Press Release Submission
Image Sharing
PPT /PDF sharing

Directory Submission
Directory submission involve submission of the url of the website (home page) plus the website description so that it becomes visible to the great number of visitors who would be browsing these directories for getting details regarding the respective services offered by your website.
Your website url and its description would be categorically arranged below various heads.

Directory submissions have various features in listings:-
Free submission-There are no charges for review and submission of the site.
Reciprocal link-a link back to the directory has to be added somewhere on the submitted website for the website to get listed in the directory.
No Reciprocal link-there is no need to add a link back to the directory on the submitted website for the website to get listed in the directory.
Paid submission-A one time or recurring fee is paid for reviewing the submitted website.
No-follow-A no-follow attribute is added to the website link so that the link does not get any weightage by the search engines.
Featured listing-the link of the website is given a premium position in the category.Sometimes called sponsored listing.

Search engine submissions
Search Engine Submission would involve submitting the link of our websites to various search engines like google,yahoo,bing,baidu for promotion of our website.These search engines use crawlers,bots,spiders to find updated content on the web.

Blog submission
It is one of the off page activities wherein we create a blog and upload it to  blog submission websites.
These blogs embed links to our website with appropriate anchor text.

Article submission
It is also a off page activity wherein unique articles are created and submitted to the article directories.These articles embed links to our website with relevant anchor text(appropriate keywords are used).Popular article directories are good authority sites.

Social Bookmarking
In social bookmarking,user saves links to webpages they want to remember and share.These bookmarks can be public,or they can be shared privately within a certain group or a specific network.

Free classified sites
It is used for bookmarking websites free of cost for business purpose.

Image Sharing
If you have used any photos in your website,then you can share them on major image sharing sites like picasa,flickr,photobucket etc.People will be able to comment on these photos,hopefully following a link back to your website.

Video Sharing
Just like image sharing,you can also share videos on major sites like Youtube,Vimeo etc. allowing people to reach your website in other ways.

PPT/PDF sharing
You can share ppts/pdfs containing details of the respective services offered by your websites with appropriate keywords targeted.

Press release submission
A press release submission is written or recorded communication directed at the news media for announcing something newsworthy.

If you want to do off-page optimization then do approach Brainitec Software-web development digital marketing company in Pune by clicking on the link http://brainitec.com/contact .

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